Breezie operating system (OS) makes the Internet easy for senior citizens to connect with friends and family through multitude apps and instructions.
Working with Breezie, we developed an intuitive user experience that enabled the OS to scale and deliver a wider range of content to seniors around the world.
Teaching through usage. Breezie had a clear problem: educate seniors to use technology they have never encountered before
By conducting user research to understand how seniors interact with their family digitally, we built an intuitive and accessible user interface based on simple interactions making it less intimidating for them to try.
Partnering with Samsung enabled Breezie to operate at system level, improving the technology to enable its users to learn through experience, with the aid of their family.
Breezie had a clear problem: educate seniors to use technology they have never encountered before
By conducting user research to understand how seniors interact with their family digitally, we built an intuitive and accessible user interface based on simple interactions making it less intimidating for them to try.
Partnering with Samsung enabled Breezie to operate at system level, improving the technology to enable its users to learn through experience, with the aid of their family.
Making it obvious. Swipe, tap and scroll are all familiar and comfortable concepts from years of using technology.
We made these interactions obvious using clear information architecture and intuitive interface design. By highlighting different actions on the screen with visual and sound cues, we enabled seniors to understand at a glance what they could do.
Swipe, tap and scroll are all familiar and comfortable concepts from years of using technology.
We made these interactions obvious using clear information architecture and intuitive interface design. By highlighting different actions on the screen with visual and sound cues, we enabled seniors to understand at a glance what they could do.
Make the internet easy Breezie’s mission to “make the Internet easy” was our North Star and was used to create an operating system that helps seniors connect with their relatives anywhere in the world
Breezie’s mission to “make the Internet easy” was our North Star and was used to create an operating system that helps seniors connect with their relatives anywhere in the world
Strategy
- Product Strategy
- Metrics & Analytics
- Information Architecture (iA)
- User Research
- User Testing
Design
- User Experience Design (UX)
- User Interface Design (UI)
- Design System
