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Hero Journey Club brings real therapy to neurodivergent teens inside Minecraft, where they already are. I led product and design systems, and built what engineers could ship straight from.

Getting a neurodivergent teen into support is not about whether help exists. It is about whether they go. A room, a stranger, a label. That is where it stops. Hero Journey Club, backed by a16z games, moved the session into Minecraft and Discord, where the kid already is. I designed everything a parent or kid touches: the design system engineers build against, the quiz and checkout, the onboarding that carries a kid to their first session. Parents were abandoning checkout because they would not commit before asking their kid, so we made asking part of the flow and let them hold their place.

Penny gives women in Ireland a pension that moves with them. I designed it end to end, product and system, so a woman can start one in minutes and keep it in her pocket

40% of women in Ireland have no pension, and not because they are not thinking about the future. The product was never built for them: tied to an employer, written in language nobody chose, set up as if you already understood it. Penny is a PRSA, so it belongs to the woman rather than the job and moves with her through every career break. I designed the signup that takes her from nothing to a live pension, the app she manages it in, and the employer side for companies enrolling teams. Contributions change, jobs change, people stop and start, so most of the work went into the system underneath, and the Central Bank regulates pensions, so every click that disappeared had to be argued for.

Sennep makes complicated products feel simple, and a large retail broker asked them to do it for trading on a phone. I came in as their systems and product design partner, and the app we built ended up improving the desktop platform beside it

Trading moved to the phone and a generation arrived with it, people who had never used a desktop platform and never would. The broker saw the demand, but its product was built for a different customer on a different screen, and the problems it had carried for years showed up worse on a small one. I worked it from research to interface: who this new trader is and what they came to do, then a native app built for exactly that rather than a desktop platform squeezed down. Trading is dense and unforgiving, so a design system made a heavy interface repeatable across every screen and state. The best part came last: what we solved for mobile answered problems the main platform had carried for years.